In a celebration of all things viral, Facebook announced the winners of its first-ever Studio Award, which rewards campaigns that "make full use of Facebook marketing products."
With 1,000 submissions from 40 different countries, some stinkers were bound to fail—like Poopbags.com "Be the Butt Campaign," which asked pet owners to submit a photo that would replace its "iconic rear end" logo with the butt of a contestant's dog.
Digitas and Crispin Porter + Bogusky's "Small Business Saturday" campaign for American Express won the Facebook Studio Award's highest honor, the Blue award. If the campaign's title didn't give it away, "Small Business Saturday" effectively mobilized consumers to frequent stores owned by small businesses.
Our favorite was Evolution Bureau's "Mob the Rainbow" campaign for Skittles, which engaged Facebook fans to participate in real-life, physical events. For "Valentine the Rainbow," Skittles had fans sends hundreds of Valentine's Day cards to someone who they didn't think got a lot of love during the rest of the year: a meter maid. (Watch the video here).
1. Blue Award: Digitas and CP&B's campaign for the "Small Business Saturday" -- 2,831,273 Likes
Small Business Saturday served as American Express' campaign to support small businesses.
2. Gold Award: Duval Guillaume's "Fashion Tag" campaign for Flair -- 36,302 Likes
Rather than tagging people, Flair Fashion Tag allows users to tag people's clothing and accessories and ask where they bought them.
3. Gold Award: Hasan & Partners' campaign for KIASMA Museum of Contemporary Art
According to their submission, "We wanted to finally raise positive discussion around Kiasma. In advertising we used the real critiques from discussion forums and newspapers and added "Make a better one yourself then" slogan and invited people to upload their own art piece to a Facebook gallery where people could vote, support and comment on their favorites. The campaign was noticed well in magazines and blogs and almost 600 works were submitted during summer."
See the rest of the story at Business Insider
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