These Stunning New Bottle Designs Are Revolutionizing The Wine Business

When purchasing a bottle of wine, are you more likely to go for the tannins inside the bottle or the stunning visuals that decorate the label?

Traditionally, you're supposed to buy wine based on taste (and price). But the design world wants to change all that, the same way it's changed food and non-alcoholic beverages.

Gone are the days of boring chateaux, line drawings of figures or script spelling out "Merlot."

Here are the most out-of-the-box—no, not Franzia—wine bottle designs that could grace your spirits rack.

Which are your favorites?

Tierra Earth Wine. Kind of gross and yet kind of amazing.

Arrepiado Wine

The concept behind this Spanish wine, by Lazarus Wine, is to present a wine that has been both grown and cultivated by the blind. Madrid-based Baud designed the braille label.

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